EPIC | Evaluate

The initial step for an SFE program starts with the understanding of the existing situation within the sales organization. What are the strengths, weaknesses of the sales organization as a whole? What habits are exhibited by field personnel? Are sales personnel field activities aligned with head office strategies and tactics?

Evaluation of the sales force is conducted by the Madison Company SALES EFFECTIVENESS EVALUATION (SEE℠), a one-of-a kind, systematic, field based audit of the complete sales organization. As SEE is extensively conducted while on joint sales calls with sales representatives, entrenched habits are observed, which provides management valuable insight into what is actually happening in the field.